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Search Engine Optimization for Small Business

6 Ways to Increase your Site’s Ranking on Search Engines (SEO/SERP) 2023

Digital Marketing, Digital Presence, Marketing Analytics, Social Media

Here are a few ideas to improve your search SEO and increase your websites ranking on the search-engine results page (SERP). Quality, authoritative content is the number one driver on Google’s rankings. Simply put, there is no substitute for great content. This is especially true when you are doing SEO marketing. Quality content created specifically …

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WordPress 6.2 Beta: What’s Coming in the Next Major Release

News

The WordPress team has released the first WordPress 6.2 Beta for testing. The full version is scheduled to come out on March 28, 2023 – it will be the first major WordPress release in 2023, the last one scheduled for the Gutenberg project phase two. It will complete the Site Editor with all the necessary features to enhance …

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Influencers have greatest impact on consumer sustainability choices

Digital Marketing, News

Dive Brief: Influencers have the single largest impact on consumers’ sustainability choices, ahead of TV documentaries, news articles and government campaigns, according to a study shared with Marketing Dive conducted by Unilever with the Behavioural Insights Team (BIT). Three-quarters of consumers surveyed said that social media content made them more likely to adopt sustainable behaviors, …

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GoDaddy punched in the cPanel server by hackers

Hackers, News

Hackers successfully hit GoDaddy’s cPanel hosting servers with malware that “intermittently redirected random customer websites to malicious sites” the domain hosting firm has admitted – the latest in a string of breaches at the company, which recently touted plans to slash opex and staff in 2023 for cost savings of $100 million. In March 2020 a threat …

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Best SEO Books to Learn SEO

SEO

There are many books available on the topic of SEO, but here are some good ones. I recommend that you only read books written in the last year or 2 because things change fast. “The Art of SEO” by Eric Enge, Stephan Spencer, and Jessie Stricchiola “SEO 2022: Learn Search Engine Optimization with Smart Internet …

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10 ways a small business can improve SEO

10 Ways to improve SEO

SEO

Here are 10 simple ways to improve your SEO: Conduct keyword research to identify relevant search terms for your website’s content and optimize your content accordingly. Use descriptive and concise meta titles and descriptions to …

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10 Best SEO Tools

SEO

I could list 30, but this is a good start. Most of them are free. Google Analytics: Provides data on website traffic and user behavior. Google Search Console: Helps monitor website performance and identify search engine optimization opportunities. Ahrefs: Offers tools for keyword research, backlink analysis, and competitor research. SEMrush: Provides keyword and domain analysis, …

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