The Long-Term ROI of SEO: Why Organic Search Trumps PPC Advertising
PPC advertising is a great way to boost your traffic, and hopefully conversions, but it can be prohibitively expensive for small business owners. All business owners are constantly seeking effective strategies to maximize their Return on Investment (ROI). Two popular approaches are Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. While PPC offers immediate visibility …
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