In the digital age, having a website is a must-have for any business or individual looking to establish an online presence. A website serves as a virtual storefront, showcasing products and services to a global audience.
Why you can’t afford not to have a website, supported by research and citations.
I. Increased Visibility
Having a website is a great way to increase visibility and reach a wider audience. According to Statista, the number of internet users worldwide is expected to reach 4.48 billion in 2022. By having a website, businesses can reach these users and potentially convert them into customers. In addition, having a website that is optimized for search engines can help businesses rank higher in search engine results pages, increasing their chances of being found by people who are actively looking for their products or services.
II. 24/7 Availability
A website is available 24/7, which means that potential customers can access it at any time, even when a physical store is closed. According to a study by the National Retail Federation, over 60% of consumers prefer to shop online, and 24% of consumers shop online at least once a week. By having a website, businesses can cater to these online shoppers and potentially increase their sales.
Compared to traditional forms of advertising, such as print, radio or TV ads, a website is a cost-effective way to reach a target audience. According to a study by HubSpot, inbound marketing, which includes tactics such as blogging and social media, costs 62% less per lead than traditional outbound marketing, which includes tactics such as print and TV ads. In addition, websites can provide valuable information to customers, reducing the number of support calls or inquiries businesses receive.
Having a website is a sign of credibility and legitimacy in today’s digital age. According to a survey by BrightLocal, 90% of consumers use the internet to find local businesses, and 36% of consumers will not consider a business without a website. In addition, having a professional-looking website shows that a business is serious about its online presence and is willing to invest in it.
V. Competitive Edge
Having a website can give businesses a competitive edge over competitors who do not have an online presence. According to a study by Clutch, 46% of small businesses do not have a website, which means that businesses that do have a website are more likely to stand out in their industry. In addition, websites allow businesses to showcase their products or services in a visually appealing and engaging way, which can help build trust and loyalty with customers.
In conclusion, having a website is essential for any business or individual looking to establish an online presence. From increased visibility to 24/7 availability, cost-effectiveness, credibility, and a competitive edge, the benefits of having a website are numerous and supported by research. So if you haven’t already, it’s time to invest in a website and start reaping the benefits today.